TikTok Monetization Pathways
TikTok creators earn through multiple channels: the Creator Rewards Program (formerly Creator Fund), LIVE gifts, and most importantly, TikTok Shop and brand collaborations.
Understanding TikTok Rates
TikTok brand deals are often priced based on average views per video rather than total following. A video that regularly hits 100k views can command $500 to $2,000 depending on the niche.